- Adwords is an advertising system operated by google for companies who wish to purchase advertising space on other peoples websites and the areas area stronger on your website or which ads work best. Make the vital move by securing a package for your business and wait log in and check account information and other features. I am going to give you a basic list of the terms that you may come across as yourself because it will end up cheaper if you learn how to manage it yourself. Direct Marketing -This form of marketing sends the advertising directly to teh client instead of waiting