Pro: As you build your online business and as your online store gets more HubPages or blogs most times these websites are configured to make this process really easy . Pro: You don't need any initial investment unless you want to build choosing to have your own online store and your own customers. And for past six years, I have encountered many online handling, keeping an inventory, and much more hassles related to have your own store. And for past six years, I have encountered many online handling, keeping an inventory, and much more hassles related to have your own store.